hello! sawubona! yebo! howzit! hoe gaan ‘it? dumela!

simple greetings or powerful weapons?

ours is a country torn apart by unusually high levels of crime and violence. there are many contributing factors to this such as poverty and unemployment, but socio-economic factors alone cannot explain why we will often gratuitously maim, torture or even kill one another.

for answers to these questions we need to look a little deeper; perhaps probe the painful areas of our past that have created this atmosphere of anger and bitterness; an atmosphere that so often overflows into outbursts of horrific violence.

we believe that by regularly doing small things that prick this ‘bubble of anger’ we can each play our part in creating an environment in which crime, particularly of the violent kind, will not flourish. we believe that by respecting one another and actively restoring every human being’s dignity we will see dramatic decreases in violence in our country.

for some this may mean doing things as simple as smiling at a car guard and saying hello. for others, it might mean treating your staff more fairly. your personal hello is dependent on your circumstances and is as unique as your dna. it’s not important what we do, but that we each do something to become a ripple in a wave of change.

“we need to prepare ourselves for the possibility that sometimes big changes follow from small events, and that sometimes these changes can happen very quickly”
malcolm gladwell 'the tipping point'